Make Your Property the Place to Be to Watch the Game

Autumn is the prime season for many sports. From club soccer to college and professional football, fall is full of sports events. Your property can take advantage of the sports fan fever by hosting viewers on game days. But to make sure you’re attracting these guests, you’ll need to adjust your business strategy to meet their needs.

Foodbuy Foodservice provides advice. Read on to find out more.

Prepare for Busy Game Days

Serving every fan in town is a tall order. You want to make sure that your location is prepared for a higher density crowd. You can take several steps in advance of game days to make sure you can handle the influx of fans:

• Rearrange your layout to allow for standing room.
• Consider adding high tops or additional bar seating.
• Make sure your property is compliant with fire and emergency codes.

Depending on how packed your property becomes, you may even want to hire on a bouncer for game days. This staff member can monitor capacity to make sure you maintain a safe level of building occupancy.

Plan Food and Drink Specials

Game day food and drink specials have become a given in some cities. If you want to compete with other bars and restaurants for the sports enthusiast crowd, you’ll want to offer your own specials.

Drink specials could include team-themed cocktails or discounts for group orders, like beer buckets and cocktail pitchers. Meanwhile, for food specials, you may want to lean into snack foods like nachos, wings, and sliders.

Partner With Local Teams

Does your city or town have any local sports teams? If so, your bar or restaurant has a great opportunity to draw on their fan bases. Partnering with these teams for “fan days” and other events can help you attract new guests to your property, while establishing your brand as a local favorite.

Maybe the local sports teams in your area already have partnerships with other operations. You can also try to establish your brand as an unofficial fanbase for larger teams. The key to pulling this off is adding team décor, team-themed specials, and making sure to show your team’s games every time they play.

Make Sure Your Sourcing Matches Your Strategy

Whether you need ingredients for game day specials or new TV setups for streaming events, Foodbuy Foodservice can handle your procurement needs. We’re not only a group purchasing organization, but a foodservice-industry partner, providing resources that support your success.

Learn more about Foodbuy Foodservice today.